Madison Walls
I create products that make innovation sustainable in a newsroom.
With 8 years of experience, I use my background in design and development to create data-driven storytelling formats that help journalists move from one-off experiments to repeatable formats. My work bridges editorial creativity, audience insights, product thinking, and rapid prototyping, transforming reporting into clear, interactive experiences built to serve both readers and newsroom goals.
Story Formats
Lead the development and transition of interactive experiences into reusable formats, partnering closely with visual, product, and engineering teams to prototype quickly and scale what works. Including custom builds that became more accessible to the newsroom and streamlined production by reimagining them as a format.
Award-Winning Article Experiences
I’ve had the privilege of contributing to four Pulitzer Prize–winning entries during my time at The Washington Post. Serving in roles ranging from lead designer to editor, I’ve helped demonstrate how thoughtful design can elevate critical reporting and bring urgent national and global issues into sharper public focus.
AMERICAN ICON: AR-15 SERIES
Design Editor
2024 Pulitzer Prize for national reporting; 2024 SND Best in Show Combination Print and digital; 2023 ONA Excellence in Visual Digital Storytelling
PREGNANT AND DESPERATE IN POST ROE AMERICA
Design editor and Developer
2023 Pulitzer Prize for national reporting, entry in Caroline Kitchener’s package on life after Roe v. Wade; 2023 SND Award of Excellence social issues line of coverage
THE ATTACK: BEFORE, DURING AND AFTER
Designer
2022 Pulitzer Prize for public service; 2022 George Polk Award for national reporting; 2022 Toner prize for excellence in political reporting
2C: BEYOND THE LIMIT
Lead Designer
2020 Pulitzer Prize for explanatory reporting; 2020 SEJ winner for explanatory reporting; 2020 SND Award of Excellence climate change line of coverage
