Madison Walls

I create products that make innovation sustainable in a newsroom.

With over 8 years of experience, I use my background in design and development to create data-driven storytelling formats that help journalists move from one-off experiments to repeatable formats. My work bridges editorial creativity, audience insights, product thinking, and rapid prototyping, transforming reporting into clear, interactive experiences built to serve both readers and newsroom goals.

Lead the development and transition of interactive experiences into reusable formats, partnering closely with visual, product, and engineering teams to prototype quickly and scale what works. Including custom builds that became more accessible to the newsroom and streamlined production by reimagining them as a format.

I’ve had the privilege of contributing to four Pulitzer Prize–winning entries during my time at The Washington Post. Serving in roles ranging from lead designer to editor, I’ve helped demonstrate how thoughtful design can elevate critical reporting and bring urgent national and global issues into sharper public focus.