Design Solution for a Modern Day Problem
For a UX/UI Class, I asked myself the question, “How might we add value back into our social media experience.”
Face to Facebook is a new feature of the original Facebook app that allows users to use voice recognition technology to create an experience in the real world that can be recorded on the app. Facebook in 2015 introduced “M”, a virtual assistant, to a small group of Facebook users in California. “M” uses artificial intelligence as well as human powered responses to answer any tasks or questions the user sends. Using this technology, people can stop complimenting their friends behind their phone screen and start complimenting them in person. The app records the interaction and you can confirm the comment at any point. It will then appear on their Facebook as a “live interaction”.
Whenever you are out and see someone, you can go up and say “Hey Sam I love that picture you posted yesterday on Facebook. You look amazing!” and the voice recognition technology transfers this real life comment, “You look amazing,” to the person’s Face to Facebook app. The person can then confirm the post, and people on Facebook see an icon next to the comment to know that person received the comment in real life. You can also send voice messages and the other person will receive them via their voice recognition software. So you can say, “M how is Clara doing today?” and Clara would receive a voice message from M saying, “Hello Clara, Madison is wondering how you are doing.” These interactions will stay stored in the Face to Facebook app as a conversation.
Voice recognition software has been around since 1952 when the “Audrey” system could recognize digits spoken by voice, and now over 60 years later products like Google Home sit comfortably in our living rooms awaiting requests and commands.
Something else that has changed over the years is the amount of screen time users rack up everyday. Based on research done by The Nielsen Total Audience Report, in 2016 users spent 2 hours and 32 minutes on a phone every day compared to the 1 hour and 51 minutes users spent every day in 2015. This is a 60% increase in use. Beyond the phone, users in 2016 spent on average 10 hours and 39 minutes on any screened device (TV, Computer, Phone, Tablet, etc.) per day, which is an hour more than in 2015.
Face to Facebook brings voice recognition to Facebook, but with a new twist. It decreases screentime, while increasing Facebook usage.
With voice recognition software growing and becoming more accurate, it is difficult to find a reason why users should opt out of their phone’s built in personal assistant and choose the Facebook’s personal assistant. So how do you make it desirable? Face to Facebook encourages interactions with friends that happen in real life, and push those interactions onto their Facebook. No voice recognition software on the market can do this right now.
Privacy has been a concern with voice recognition ever since it first came out. Just like Siri, Echo, or Google Home, the device must be listening 24/7 for its key command. However, these devices do not save or use the “utterances” that they listen to until a key command is said. The only recorded audio is anything said following the key command.
Face to Facebook will function in a similar way. If a user is about to interact with someone and the conversation involves a post on Facebook, the person would have to say the word ‘Facebook’ to activate it.
For example: “Hey Graham, I saw your post on Facebook. I love Miami. It is such a fun city!”
The app will save “I love Miami. It is such a fun city!” and the user will have the option to post it or erase it.
The recording ends 30 seconds after first hearing the word “Facebook.”
Another key command will be “Hey M.” This will activate the personal assistant that Facebook is currently testing. M will then send messages to a desired user.
Face to Facebook
A new way to interact socially
Thorough observation and survey of target audience. Includes three personas and a journey map, along with an analysis chart and graphs.
Using Adobe Experience Design, a working prototype of the app walks through an example of how the app can work.
Usertesting.com allowed three people to test out the app and give feedback about the usability of the app.
Check Out The Prototype
Tap or click the blue screen to begin
Open the Design’s PDF
A comprehensive file about Face to Facebook